Complex products.
Clear interfaces.
I'm Will. I've spent 15+ years building software, leading teams, and obsessing over the details that make a product feel obvious. I like hard problems, direct communication, and work with a bit of personality.
Interface architecture
Foundations that keep complex product surfaces coherent.
02 / PRODUCT↗AI research tools
Making opaque systems understandable and controllable.
03 / CRAFT↗Design engineering
Closing the distance between design intent and shipped code.
Started in view source.
I learned to code by inspecting websites, then started a design agency with two partners right out of college. We built products for clients and ourselves before the company was acquired.
Years across backend and frontend systems clarified what I care about most: useful interfaces, strong technical foundations, and teams that communicate clearly enough to make both possible.
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